An innovation has emerged in the alcoholic and non-alcoholic beverage industry that could change the approach to launching new products. A new digital service allows manufacturers to receive anonymous feedback from real consumers using unique QR codes placed on bottles and tasting samples.

All the manufacturer has to do is upload the beverage data to the platform and print out the generated QR code. The buyer or taster scans it with their smartphone and leaves a rating and a short comment completely anonymously. This format ensures the honesty of the feedback and significantly speeds up the process of receiving feedback.

Unlike traditional focus groups, which can cost thousands of euros and require lengthy preparation, the new system gives producers access to real-time reviews and allows them to improve the taste, packaging, and positioning of the product before it even hits the market. This makes the service particularly attractive to small and medium-sized producers.

The platform has already attracted the attention of several craft brands, which note its ease of use and high speed of data collection. The developers are confident that this format will become the new standard in beverage testing and will help manufacturers better understand real consumer preferences.